Smile, it�s simple. Simple has been the expert in sensitive skin care since launching the first perfume and colour-free soap in 1960. We�ve stayed committed to our original philosophy of creating skin care and cleansing products suitable for all skin types. From this, we have learnt that if something is as delicate and precious as skin, it deserves only the kindest care. Simple says no to artificial perfumes, colours and harsh chemicals that can upset your skin. Instead, we use only the purest possible, skin-loving ingredients, so you can trust all our products to be kind to sensitive skin. Choose Simple Kind to Skin Sensitive Shower Gel to cleanse your skin gently yet effectively while providing it with 8-hour moisturisation. Containing 0% dyes, perfume, soap and alcohol, this ultra-gentle body wash formula is hypoallergenic, making it perfect for sensitive skin. How to use: For best results, squeeze Simple Kind to Skin Sensitive Shower Gel onto a sponge or your hands. Gently massage it over your skin to form a rich lather, then rinse thoroughly. Avoid contact with eyes. For gentle cleansing and skin care, be sure to also try our Simple Kind to Skin Refreshing and Nourishing shower gels. *excluding cap and label